> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usekinetic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branding

> Set colors and button styles that apply across email and website forms.

Found under **Settings → Branding** in the form builder. These settings apply to both email (AMP/Apple Mail) and website embeds.

## Colors

| Setting             | Purpose                                                                    |
| ------------------- | -------------------------------------------------------------------------- |
| **Primary Color**   | Used for selected answer highlights, progress bar fill, and active states. |
| **Secondary Color** | Used for secondary UI elements and hover states.                           |

<Tip>Choose a primary color that has enough contrast against white backgrounds — it's used for small UI elements like radio indicators and progress bars.</Tip>

## Button Styling

Controls the appearance of **Next**, **Submit**, and **CTA** buttons across all channels.

| Setting           | Description                       |
| ----------------- | --------------------------------- |
| **Background**    | Button background color           |
| **Text Color**    | Button text color                 |
| **Padding**       | Inner spacing (CSS padding value) |
| **Border Radius** | Corner rounding                   |

A live **Sample Button** preview updates as you change these values.

<Note>Button styles also apply to the welcome screen CTA button and product recommendation "View Product" buttons.</Note>