> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usekinetic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Redirect

> Configure where the email fallback link sends visitors.

Found under **Settings → Email Redirect** in the **Email** section.

## What is the Email Redirect?

When a subscriber's email client doesn't support AMP or Apple Mail interactivity, they see a **fallback** version of the form with a button that links to a web page where they can complete the form.

By default, this links to the **Kinetic-hosted webform** (`/forms/{formId}`). You can change this to your own website URL if you have the embed script installed.

## Custom Redirect URL

You can point this at any page on your store — even one that doesn't have a form embed on it. The redirect itself will work regardless.

To keep user identification, tracking, and Klaviyo sync intact when the subscriber lands on the redirect page, make sure the **Global** Kinetic script is present in your Shopify theme's `theme.liquid`. With the global script in place, Kinetic can recognise the subscriber from the redirect URL parameters and continue the session seamlessly.

See [Website Embed](/form-builder/embed/website) for how to install the global script.

<Warning>If you're redirecting to a page where you want the form itself to auto-open (not just identify the user), that page also needs the form embed installed.</Warning>

## How It Works

1. Subscriber opens email in an unsupported client (e.g., Outlook)
2. They see a static preview of the first question
3. Clicking the button opens your redirect URL with `?kf_form={formId}` appended
4. The embed script detects this parameter
5. If the subscriber was identified via email, their email is pre-filled