> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usekinetic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is AMP?

> Most emails are just static content: images, text, and links. AMP (Accelerated Mobile Pages) changes that.

## The Basics

Most emails are just static content: images, text, and links. AMP (Accelerated Mobile Pages) changes that.

AMP is an open-source framework that lets you add **real interactivity** inside emails, think carousels, dropdowns, add-to-cart buttons, and dynamic updates. It's supported by **Gmail**, **Yahoo**, and a handful of other smaller providers.

Normally, using AMP requires developer work. But with Kinetic, all the heavy lifting is already done. Our pre-built, no-code widgets let you add AMP-powered elements without touching code.

### Inbox Compatibility

You can send an AMP email to anyone, but **only Gmail, Yahoo, and select others** will actually render it interactively. Everyone else will see a static fallback version (which Kinetic generates automatically for you).

## How Kinetic Uses AMP (and More)

AMP is just one part of the interactivity puzzle. Kinetic also uses **advanced HTML/CSS techniques** to render interactive emails in inboxes like **Apple Mail**.

By combining AMP and HTML/CSS methods, **over 80% of recipients** will get a fully interactive email experience, without you needing to worry about who sees what.

### What AMP Can Do

AMP includes a library of built-in components you can use right inside an email, such as:

* Image carousels
* Accordions
* Lightboxes
* Multi-step selectors
* And more ([view full AMP components list](https://amp.dev/documentation/components/?format=email))

Kinetic turns these into drag-and-drop widgets, customized for e-commerce. No devs required. From interactive product highlights, to upsells and in-email forms and reviews, AMP gives your emails superpowers.

### Limitations of AMP

AMP isn't perfect. Here's what you should know:

* **Inbox support is limited:** Only Gmail, Yahoo, and a few others support AMP today.
* **No inline styles:** AMP requires all styles to be declared in the header using AMP-specific tags.
* **Email size restrictions:** AMP emails must stay under size limits defined by inbox providers (usually 200 KB). Kinetic checks this automatically & compresses your emails as much as possible.