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Documentation Index

Fetch the complete documentation index at: https://docs.usekinetic.com/llms.txt

Use this file to discover all available pages before exploring further.

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The Basics

Most emails are just static content: images, text, and links. AMP (Accelerated Mobile Pages) changes that. AMP is an open-source framework that lets you add real interactivity inside emails, think carousels, dropdowns, add-to-cart buttons, and dynamic updates. It’s supported by Gmail, Yahoo, and a handful of other smaller providers. Normally, using AMP requires developer work. But with Kinetic, all the heavy lifting is already done. Our pre-built, no-code widgets let you add AMP-powered elements without touching code.

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Inbox Compatibility

You can send an AMP email to anyone, but only Gmail, Yahoo, and select others will actually render it interactively. Everyone else will see a static fallback version (which Kinetic generates automatically for you).

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How Kinetic Uses AMP (and More)

AMP is just one part of the interactivity puzzle. Kinetic also uses advanced HTML/CSS techniques to render interactive emails in inboxes like Apple Mail. By combining AMP and HTML/CSS methods, over 80% of recipients will get a fully interactive email experience, without you needing to worry about who sees what.

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What AMP Can Do

AMP includes a library of built-in components you can use right inside an email, such as: Kinetic turns these into drag-and-drop widgets, customized for e-commerce. No devs required. From interactive product highlights, to upsells and in-email forms and reviews, AMP gives your emails superpowers.

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Limitations of AMP

AMP isn’t perfect. Here’s what you should know:
  • Inbox support is limited: Only Gmail, Yahoo, and a few others support AMP today.
  • No inline styles: AMP requires all styles to be declared in the header using AMP-specific tags.
  • Email size restrictions: AMP emails must stay under size limits defined by inbox providers (usually 200 KB). Kinetic checks this automatically & compresses your emails as much as possible.