Skip to main content
The Opinion Scale field allows you to collect opinion or scale ratings from your users. It functions similarly to a standard Net Promoter Score (NPS) survey, but offers full customization. If you want to collect numerical ratings outside of the strictly standardized NPS format, this is the ideal field to use.
Opinion Scale vs. Net Promoter Score (NPS) While both fields function similarly and pass data to Klaviyo in the exact same way, the Net Promoter Score® field acts as a quick shortcut. Selecting the NPS field automatically sets up the industry-standard 0 to 10 scale and phrasing, and has NPS specific analytics in the Kinetic analytics dashboard. You should use the Opinion Scale field when you want to ask a custom question or use a non-standard numerical range (such as 1 to 5).

​
Adding an Opinion Scale Field

To add this rating type to your form:
1

Add Field

Click the + Add Field button within your form builder canvas.
2

Select Field Type

In the pop-up menu, under the “Rating & ranking” category, select Opinion Scale.

​
Field Settings

Once added, select the Opinion Scale block in the canvas to open its configuration settings in the right-hand panel.

​
General Settings

  • Question: Enter the text of your prompt or question here.
  • Required: Toggle this on if the user must provide a rating before they are allowed to submit the form.

​
Scale Settings

This section allows you to define the numerical range of your scale.
  • From / To: Use the dropdown menus to select the starting and ending numbers for your scale. For example, you can set a classic 0 to 10 scale, or a smaller 1 to 5 scale.

​
Scale Labels

You can add text labels beneath the numbers to help explain the meaning of the scale to your respondents. If you prefer to display only numbers, you can leave these text fields completely blank.
  • Left: The label for the beginning, or most negative end, of the scale (e.g., “Not likely” or “Absolutely not”).
  • Center: An optional label for the midpoint of the scale (e.g., “Neutral”).
  • Right: The label for the highest, or most positive end, of the scale (e.g., “Very likely”).

​
Design Settings

  • Fill Background: Toggle this on to fill the square of the user’s selected number with a solid brand color. If you toggle this off, the selected number will only display a colored border around it instead of a solid fill.

​
Klaviyo Settings

  • Property Name: This dictates the exact custom property name where the user’s numerical rating will be saved inside your connected Klaviyo account.