A/B Test Setup - Kinetic

1. Create your static email - in Klaviyo
2. Use it to create the interactive version - in Kinetic
3. Set up your campaign - in Klaviyo

This is our short guide on how you can set up an A/B test in Klaviyo. If anything is unclear, you can always reach out to us for support.

Important: AB-Tests do not always deliver usable results.

A/B test significance

Here we discuss how you can evaluate if your A/B test results prodivde significant data.

1. Create your static email - in Klaviyo

Create your static email as you are used to
Save it as a template

2. Use it to create the interactive version - in Kinetic

Open Kinetic → Templates
Import the template you just created into Kinetic
Add interactive components & hide any static elements you want to replace (e.g. product images being replaced by an interactive product highlight)
Style it as you want
Review & publish it to Klaviyo

3. Set up your campaign - in Klaviyo

Create campaign
As content, select the static template
Click “add A/B Test”
For Variant B, click the three dots menu & “change template”
Select the interactive template
As the A/B-Test goal, we recommend “Placed Order Rate”

A/B test significance

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