Skip to main content

​
Overview

Most marketers have heard of AMP for Email, but that’s only part of the story. At Kinetic, we blend multiple techniques to make interactive emails work in as many inboxes as possible. One of the most powerful? Interactive HTML/CSS, which brings dynamic, interactive experiences to Apple Mail.

​
What Apple Mail interactivity can do

Just like AMP, our HTML/CSS-based interactivity in Apple Mail supports:
  • In-email actions: such as button clicks that trigger API calls
  • Live content updates: update content in the email based on user actions
  • CSS animations
These interactions feel just as seamless as AMP-powered ones and often look even better in Apple Mail’s rendering engine.

​
Why this matters

AMP alone won’t cut it if you’re aiming for maximum reach. Globally, Apple Mail accounts for ~51.5% of email opens—more than Gmail and Yahoo combined. That means Apple-compatible interactivity isn’t optional, it’s essential. Kinetic automatically detects and serves the right version of your email based on the user’s inbox provider, so Apple Mail users always get the best version possible.