Skip to main contentThe Basics
Most emails are just static content: images, text, and links. AMP (Accelerated Mobile Pages) changes that.
AMP is an open-source framework that lets you add real interactivity inside emails, think carousels, dropdowns, add-to-cart buttons, and dynamic updates. It’s supported by Gmail, Yahoo, and a handful of other smaller providers.
Normally, using AMP requires developer work. But with Kinetic, all the heavy lifting is already done. Our pre-built, no-code widgets let you add AMP-powered elements without touching code.
Inbox Compatibility
You can send an AMP email to anyone, but only Gmail, Yahoo, and select others will actually render it interactively. Everyone else will see a static fallback version (which Kinetic generates automatically for you).
How Kinetic Uses AMP (and More)
AMP is just one part of the interactivity puzzle. Kinetic also uses advanced HTML/CSS techniques to render interactive emails in inboxes like Apple Mail.
By combining AMP and HTML/CSS methods, over 80% of recipients will get a fully interactive email experience, without you needing to worry about who sees what.
What AMP Can Do
AMP includes a library of built-in components you can use right inside an email, such as:
Kinetic turns these into drag-and-drop widgets, customized for e-commerce. No devs required. From interactive product highlights, to upsells and in-email forms and reviews, AMP gives your emails superpowers.
Limitations of AMP
AMP isn’t perfect. Here’s what you should know:
- Inbox support is limited: Only Gmail, Yahoo, and a few others support AMP today.
- No inline styles: AMP requires all styles to be declared in the header using AMP-specific tags.
- Email size restrictions: AMP emails must stay under size limits defined by inbox providers (usually 200 KB). Kinetic checks this automatically & compresses your emails as much as possible.
