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Editing static content inside the Kinetic builder

Within the Kinetic builder, you can make some basic edits to your static Klaviyo template. However, Kinetic is primarily designed for managing interactive elements, so be sure to complete your template setup in Klaviyo before importing.

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What you can edit

  • Text blocks: Double-click a block to edit text and apply basic formatting like bold, italic, and underline.
  • Remove or hide unwanted blocks: Click the block and select the button. You can choose to delete the block entirely or set it as a fallback.
  • Re-order blocks: Select a block and click the button to drag it to a new position.

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What you cannot edit

  • Links: Any links pulled from Klaviyo, including buttons and text links, cannot be edited in Kinetic. These must be updated in Klaviyo before importing the template.
While working with Kinetic and Klaviyo together, it’s important to understand how edits flow between the two platforms. When working with Kinetic, all base template edits should be completed in Klaviyo before importing the template into Kinetic. You can only have one instance of a static Klaviyo template in Kinetic at the same time, so any future edits to the base design must be done in Klaviyo and replaced in Kinetic to see your changes. This can be done in one of two ways:
Before starting this process, we recommend saving your interactive widgets in Kinetic to avoid recreating them from scratch. Learn how to save a widget.

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Option 1: Clone and Import (preferred)

  1. Clone your template in Klaviyo.
  2. Make edits to the cloned version as needed.
  3. Import the new cloned template into Kinetic.
  4. Drag your interactive widgets back into the template and apply your saved configurations.
This option is useful if you want to keep the older template version in Kinetic for later reference.

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Option 2: Delete and Re-Import

  1. Delete the existing template from Kinetic.
  2. Edit your original Klaviyo template as needed.
  3. Re-import the updated template into Kinetic.
  4. Drag your interactive widgets back into place and apply your saved configurations.
This option maintains a cleaner template list and can limit confusion when working in teams

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Set your static content as a fallback

  • Select the static products or elements from your Klaviyo template that you would like to replace with interactive content.
  • Click on the remove icon
  • Select Show For Fallback to hide this component inside of interactive emails.
    • This will now only be shown in the static fallback option.
Tip: Make sure to hide all text, buttons, dividers, cells, and border elements related to your products to ensure a clean final template.

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Placing widgets

When dragging an interactive widget into your template, a green line will appear in the builder to indicate where the widget will be placed. Widgets will automatically snap to sections created in your static Klaviyo template.
Where you place your widget affects how it is displayed. If you notice display issues, this may be caused by the cell in which the widget was placed.

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Duplicating widgets

You can quickly duplicate any widget in the builder to reuse its design and settings. To duplicate a widget:
  • Select the widget you want to copy.
  • Click the Duplicate icon in the top-right corner of the widget.
A duplicate of the widget will appear directly beneath the original, keeping all existing content, styles, and configuration. You can then edit or reposition it as needed.

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Save your widget layout for reuse

  • After designing and updating your interactive widget, you can now save your settings for future use.
  • Navigate to the Widget Settings found at the top of the component settings panel.
  • Click on and select Save Configuration
    • You are now able to quickly apply these widget settings for future templates. To do this, drag in the same widget type into a new template then simply follow the same steps as above, but select “Apply Configuration”.