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NPS Score Element

The Net Promoter Score® (NPS) is a standard metric used to measure customer loyalty and the likelihood of users recommending your product to others.

Configuration Options

The NPS element is designed to be simple and effective, providing the following settings:
  • Question: Enter your specific NPS prompt (e.g., “How likely are you to recommend [Company Name] to a friend or colleague?”).
  • Required: Toggle on to to make this field mandatory.
  • Fill Background: Toggle this on to highlight the score buttons with a solid background color when selected, or off to use a bordered style.

Understanding the NPS Scale

The NPS element features a standardized scale from 0 to 10.
Why can’t I change the scale? The 0–10 scale is industry-standard. By keeping the scale fixed, you can accurately benchmark your score against global standards and track your brand’s performance over time without data inconsistency.
  • 0–6 (Detractors): Customers who are unhappy and may damage your brand through negative word-of-mouth.
  • 7–8 (Passives): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • 9–10 (Promoters): Loyal enthusiasts who will keep buying and refer others, fueling your growth.

Klaviyo Integration Settings

To ensure your data syncs correctly, configure the Klaviyo profile properties at the bottom of the settings panel.

Set a Property Name

In the Property Name field, enter the key that will represent this question in Klaviyo (e.g., NpsScore).

Automatic Data Sync

Once defined, the answer submitted by a user will be automatically saved under this property name in their Klaviyo profile.

Follow Naming Conventions

Important: Spaces are not allowed in property names. Please use:
  • Capitalization (e.g., NpsScore)
  • Underscores (e.g., nps_score)