Website Embed
Top-line performance for the form when embedded on your site.| Metric | Description |
|---|---|
| Embed Views | Times the embed loaded on a page. Counts impressions, not unique visitors. |
| Embed Submissions | Submissions that originated from the website embed (separate from email submissions). |
| Conversion Rate | Embed Submissions ÷ Embed Views. A quick read on how well the on-site experience converts. |
By Domain
Breakdown of views, submissions, and conversion rate per domain the embed is loaded on. Useful for spotting which storefronts, preview environments, or staging URLs are driving traffic.By Display Mode
Shows the split of views across each display mode (inline, popup, slider, popover, sidetab). If you’ve configured multiple modes, this is where you’ll see which is doing the work.
Email Embed
Analytics covering forms embedded in your emails.| Metric | Description |
|---|---|
| Opens | Times the form was opened. Includes the period-over-period change vs. the previous matching window. |
| Partial Responses | Sessions where at least one question was answered but the form wasn’t submitted. |
| Complete Responses | Fully submitted forms. The period-over-period change here is the headline number for most reviews. |
| Completion Rate | Complete Responses ÷ Opens. Reflects how well the form retains people once it’s been opened. |
| Median Time to Complete | Median (not mean) time from first interaction to submission. Median is more robust to outliers like tabs left open. |
| Response Distribution | Share of responses by client/channel — Apple Mail, Gmail (AMP), and Web. Helps you see where your audience actually engages. |
Funnel Analytics
How users move through the form, page by page and question by question. Available under the Funnel Analytics tab in the sidebar.| Chart | What it shows |
|---|---|
| Page Funnel | Completed vs. dropped-off counts at each page. Look for the biggest step-down between pages to spot optimization opportunities. |
| Question Completion Rate | Shows percentage and count of users who answered each question. Use this to gain insights on multiple choice questions. |
| Avg. Questions Answered | Average number of questions answered per session, with answered vs. skipped split. A quick read on overall engagement depth. |
Per-Question Breakdown
Below the overview, each question in the form gets its own section. The sidebar lists them with response counts; clicking jumps to the corresponding block. For each question you’ll see:- Question text and response count
- Completion rate for that question
- Question type badge (e.g.
Multiple Choice,Text Input,NPS) - A visual breakdown of responses
- An Option / Count / Percentage table for choice-based questions
Exporting & Syncing
- Refresh Results — pulls the latest data without reloading the page.
- Export Results — downloads submissions as CSV for analysis in spreadsheets or BI tools.
- Resync All to Klaviyo — pushes all submission data to Klaviyo profiles again.