Targeting

Option	Description
All devices	Show on desktop and mobile
Desktop only	Hide on screens ≤768px
Mobile only	Hide on screens >768px

Option

Description

All devices

Show on desktop and mobile

Desktop only

Hide on screens ≤768px

Mobile only

Hide on screens >768px

URL Rules

Setting	Description
Only show on certain URLs	When enabled, add URL patterns — the form only shows on matching pages. Uses `*` as wildcard. Match types: `contains`, `starts with`, or `exactly`.
Don’t show on certain URLs	When enabled, add URL patterns — the form is hidden on matching pages.

/collections/*        → All collection pages
/products/hat-*      → Products starting with "hat-"
/cart                  → Cart page

Setting	Description
Only show to visitors from email	Form only appears when opened via a fallback link in an email (detected via `?kf_form=` URL parameter).

Setting

Description

Only show to visitors from email

Form only appears when opened via a fallback link in an email (detected via ?kf_form= URL parameter).

Setting	Description
Show based on UTM parameters	When enabled, add parameter/value pairs — all must match (AND logic). Supports `*` wildcard.

Setting

Description

Show based on UTM parameters

When enabled, add parameter/value pairs — all must match (AND logic). Supports * wildcard.

Setting	Description
Show to visitors in certain countries	Toggle + country selector.
Don’t show to visitors in certain countries	Toggle + country selector.

Setting

Description

Show to visitors in certain countries

Toggle + country selector.

Don’t show to visitors in certain countries

Toggle + country selector.

Setting	Description
Show based on total cart value	When enabled, set Min and Max cart value.
Show based on number of items	When enabled, set Min and Max item count.
Show based on product type	When enabled, enter types as comma-separated list.

Setting

Description

Show based on total cart value

When enabled, set Min and Max cart value.

Show based on number of items

When enabled, set Min and Max item count.

Show based on product type

When enabled, enter types as comma-separated list.

Cart targeting requires Shopify and uses the /cart.js API.

Getting started

Field types

End screens

Settings — General

Settings — Email

Settings — Website

Embed & distribute

Analytics

Devices

URL Rules

Email Traffic

UTM Parameters

Location

Cart Contents (Shopify)

​Devices

​URL Rules

​Email Traffic

​UTM Parameters

​Location

​Cart Contents (Shopify)

Devices

URL Rules

Email Traffic

UTM Parameters

Location

Cart Contents (Shopify)