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Found under Settings → Branding in the form builder. These settings apply to both email (AMP/Apple Mail) and website embeds.

Colors

SettingPurpose
Primary ColorUsed for selected answer highlights, progress bar fill, and active states.
Secondary ColorUsed for secondary UI elements and hover states.
Choose a primary color that has enough contrast against white backgrounds — it’s used for small UI elements like radio indicators and progress bars.

Button Styling

Controls the appearance of Next, Submit, and CTA buttons across all channels.
SettingDescription
BackgroundButton background color
Text ColorButton text color
PaddingInner spacing (CSS padding value)
Border RadiusCorner rounding
A live Sample Button preview updates as you change these values.
Button styles also apply to the welcome screen CTA button and product recommendation “View Product” buttons.