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Found under Settings → Branding in the form builder. These settings apply to both email (AMP/Apple Mail) and website embeds.

Colors

Choose a primary color that has enough contrast against white backgrounds — it’s used for small UI elements like radio indicators and progress bars.

Button Styling

Controls the appearance of Next, Submit, and CTA buttons across all channels. A live Sample Button preview updates as you change these values.
Button styles also apply to the welcome screen CTA button and product recommendation “View Product” buttons.