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Found under Settings → Email Redirect in the Email section.

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What is the Email Redirect?

When a subscriber’s email client doesn’t support AMP or Apple Mail interactivity, they see a fallback version of the form with a button that links to a web page where they can complete the form. By default, this links to the Kinetic-hosted webform (/forms/{formId}). You can change this to your own website URL if you have the embed script installed.

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Custom Redirect URL

You can point this at any page on your store — even one that doesn’t have a form embed on it. The redirect itself will work regardless. To keep user identification, tracking, and Klaviyo sync intact when the subscriber lands on the redirect page, make sure the Global Kinetic script is present in your Shopify theme’s theme.liquid. With the global script in place, Kinetic can recognise the subscriber from the redirect URL parameters and continue the session seamlessly. See Website Embed for how to install the global script.
If you’re redirecting to a page where you want the form itself to auto-open (not just identify the user), that page also needs the form embed installed.

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How It Works

  1. Subscriber opens email in an unsupported client (e.g., Outlook)
  2. They see a static preview of the first question
  3. Clicking the button opens your redirect URL with ?kf_form={formId} appended
  4. The embed script detects this parameter
  5. If the subscriber was identified via email, their email is pre-filled